We have a long standing passion for branding. Our experience and perspective is broad. From business and brand strategy to naming and identities through to the many forms of verbal and visual branding.
We stay at the forefront of global branding best practice. We observe, review, interpret and distill the evolving brand landscape and bring the that value to our work and clients.
That is usually a combination of:
20+ years marketing and advertising experience in blue chip organisations in Australia, the UK and Europe including Allied Domecq, SC Johnson & Sons, British American Tobacco, Bates Dorland, George Patterson Bates and Mars Foods. Plus in-depth small business knowledge with hands on experience doing everything a small business owner has to do to create, develop and grow.
Susie’s wealth of experience combined with her talent and professionalism ensures the highest standards in all work delivered. An expert in matching intelligent & creative ideas with business deliverables and deadlines.
If you require a particular skill set for your project please share it with us. We have a great deal of experience across all facets of branding, marketing, sales and design so chances are we have likely been there before. But rest assured if we do not think we can deliver your project to a very high standard then we will politely decline the work. We never take on work that we do not have the skills or experience to manage so there is no possibility of us ever over promising and under delivering.
When working on a project basis, we take a clients brief and prepare an estimated cost to deliver the project. Estimates are developed based on our expectation of the direct costs and hours work required to deliver the project. We present this estimate to our clients for review. Once agreed the project is undertaken. Project based work is suitable for briefs with clear and defined deliverables without the risk of significant variation.
Hourly rate projects are costed on the actual hours spent completing the work. Hourly rates are agreed for the type of work required and then recorded and invoiced for the actual hours worked. Hourly rates are set by Blue Swimmer Group and are dependant on a number of variables including the size of the project, the complexity of the work, the expected duration of the work and whether the relationship between Blue Swimmer Group and the Client is short, medium or long term. Hourly rates are great for projects that have the potential to vary as the project progresses.
In general we try to be as flexible as possible with how we work to suit our Client’s needs. We don’t like to waste time and money with excessive processes and red tape. We prefer to keep businesses relationships clear & efficient so we can spend our thinking time on making the project outcomes great. Please contact us is you would like to get an idea of cost for your project. You will find us upfront and realistic.