Agency News Inspiration Links	The management team at Blue Swimmer is on the verge of unveiling their latest planning tool, Insights®. After some time in development, Insights promises to be the secret weapon for Agencies looking for a 'knowledge' edge. "Insights® is about knowledge quickly, efficiently and reasonably. Too often Agencies fail in front of clients because they don't truly understand their client's business, their products or their competition, and too often this knowledge responsibility rest on the shoulders of junior account staff. But with a bit of planning and by employing the right resources anyone can look and sound credible……..and they needn't spend buckets of cash or wait months. This is where Insights is positioned, in the gap between ad hoc web searches and formal research programs, tailored for a professional market looking for pragmatic information they can act on." - Blue Swimmer Group Managing Director, David Goudie. With two preliminary Studies already underway, Insights will be formally launched later this month. Please watch the site for updated information or contact David Goudie directly for further information.     News Archive Date Posted  All smiles after launch success! 25 July 2003