Agency Vision  Business Model  Retail Expertise  Expert Partners  Directors	The Blue Swimmer Group's expertise is the Retail Environment, with many years experience in: Retail Brand Communication and Display Below the Line and Point of Sale Merchandising Visual Merchandising Field Marketing Sales Promotion and Consumer Engagement Activities Account and Category Management Customer Relationship Marketing This coupled with classic brand and portfolio management skills positions the group well to service FMCG and other retail brands and businesses. The Group embraces the retail environment and brings to it the strategic insights and creative passion usually reserved for advertising.