Agency Vision  Business Model  Retail Expertise  Expert Partners  Directors	The Blue Swimmer Group’s founding directors saw an opportunity to combine their marketing, advertising, design and promotional skills into an intergrated retail communications agency, specialising in point of sale and visual merchandising solutions.         Based in Sydney’s Rushcutters Bay, The Agency head office is a strategic central hub that manages a large and specialised Expert Partner network. The central agency team is represented by experienced business, marketing and design managers with expertise in the retail environment and the point of purchase, that work closely with clients to prepare integrated marketing and communication plans. To develop and execute integrated marketing plans, the Agency employs both internal and external resources, always managing strategic integrity and creative consistency, but with the flexibility to employ the best industry experts for each job. Expert Partnerships are the backbone of the Blue Swimmer Group and the competitive advantage that differentiates it from the many other retail communication agencies and traditional agency networks.